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Marketing from the Roosevelt Room with Kyle Willis

EP15: Sales Through Story: How to Confidently Sell Using the Story Behind Your Product or Service

Dan McCann, Symtrain’s CEO, brings impactful lessons from over 30 years in sales and starting multiple sales enablement businesses to teach us how we can tune into the buyer’s needs and better serve them.

There’s a science behind scaling a sales team. In mastering the mindset and methods of what goes into sales cultures, you’re able to scale faster and in a safe environment. This begins when sales development reps (SDRs) confidently understand the story behind their product or service.